Micro moments

Google tells us (from their research) that we need to start thinking in terms of “micro-moments”.  They say that our audience is consuming media differently and grabbing snapshots of content throughout the day on multiple devices. We reach for our devices to watch something, learn something, buy something, or discover something.    Our audience is dipping in and out of content then think about how you can meet them in these micro-moments. Create content that catches attention on the newsfeed, encourages them to engage, is snackable and easily processed. Short video, animated images, shareable images are all great examples of content tailored for those “micro-moments”.

Bron: Socially Distorted

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